Privacy Policy

Last Updated: 26 September 2026

ShopSynq respects your privacy and is committed to protecting personal information handled through our websites, applications and services.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you use ShopSynq.

ShopSynq is owned and operated by:

Shopsynq Software LLP
LLPIN: ADB-3806
Registered Office:
19, North Vinayagapuram,
Saravanampatti, Coimbatore,
Tamil Nadu, India – 641035
Email: sales@shopsynq.com

In this Privacy Policy, "ShopSynq", "we", "us" and "our" refer to Shopsynq Software LLP.

By accessing or using ShopSynq, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through ShopSynq, including our:

• public websites;
• merchant dashboard;
• ShopSynq-powered online stores;
• billing and point-of-sale features;
• inventory and order-management tools;
• customer-management and CRM features;
• mobile or desktop applications;
• marketing and communication features;
• AI-powered features;
• APIs;
• integrations; and
• related services.

This Policy covers information relating to:

• ShopSynq merchants and prospective merchants;
• merchant employees and authorised users;
• customers purchasing from ShopSynq-powered stores;
• website visitors;
• leads and prospective customers;
• partners and service providers; and
• other individuals whose personal information is processed through ShopSynq.

2. ShopSynq's Role in Processing Personal Information

ShopSynq processes different categories of information in different capacities.

Information ShopSynq Collects Directly

When you create a ShopSynq account, contact us, purchase a subscription, request a demonstration or otherwise interact directly with ShopSynq, Shopsynq Software LLP determines how that information is used for purposes such as providing our Services, managing accounts, billing, support, security and improving ShopSynq.

Information Processed on Behalf of Merchants

Merchants may use ShopSynq to collect and manage information about their own customers.

This may include customer names, phone numbers, email addresses, shipping addresses, orders, purchases, communications and other commerce-related information.

For this information, the merchant generally determines why and how the customer's information is used, while ShopSynq provides the technology used to process the information on the merchant's behalf, subject to applicable law and our agreements with the merchant.

Merchants remain responsible for providing appropriate privacy notices to their customers and obtaining any consent or other lawful basis required for their business activities.

3. Information We Collect

The information we collect depends on how you interact with ShopSynq.

3.1 Account Information

When you create or manage a ShopSynq account, we may collect information such as:

• name;
• email address;
• phone number;
• business name;
• business address;
• account credentials;
• store name;
• store URL;
• user roles and permissions; and
• account preferences.

3.2 Business Information

Merchants may provide information about their businesses, including:

• business name;
• business contact information;
• product information;
• product images;
• pricing;
• inventory;
• business locations;
• tax-related information;
• shipping information;
• policies;
• staff information; and
• other information required to operate their business using ShopSynq.

Some business information may not constitute personal information, but this Privacy Policy applies where such information identifies or relates to an individual.

3.3 Merchant Customer Information

When customers interact with a ShopSynq-powered store, ShopSynq may process information on behalf of the merchant, including:

• customer name;
• email address;
• phone number;
• billing address;
• shipping address;
• order details;
• purchased products;
• order history;
• payment status;
• delivery information;
• customer notes;
• CRM information;
• communication history; and
• other information provided during a transaction or customer interaction.

The merchant operating the store is responsible for its relationship with its customers and for its use of this information.

4. Payment Information

ShopSynq may use third-party payment gateways or payment providers for subscription payments and may allow merchants to connect payment providers for customer transactions.

ShopSynq does not necessarily receive or store complete card numbers, CVVs, UPI credentials or other sensitive payment credentials where those details are processed directly by the applicable payment provider.

We may receive transaction-related information such as:

• transaction identifier;
• payment status;
• amount;
• payment method category;
• invoice information;
• refund status; and
• other information required for billing, reconciliation and support.

Payment providers process payment information according to their own privacy policies and terms.

5. Order and Transaction Information

When ShopSynq is used for commerce activities, we may process information including:

• order numbers;
• products ordered;
• quantities;
• prices;
• discounts;
• shipping information;
• payment status;
• fulfilment status;
• returns;
• cancellations;
• refunds; and
• transaction history.

This information is used to provide commerce functionality to the relevant merchant.

6. CRM and Customer Management Information

Merchants may use ShopSynq to manage customer relationships.

Information processed through these features may include:

• customer contact information;
• purchase history;
• customer notes;
• follow-up status;
• customer segments;
• communication history;
• lead status;
• sales activity; and
• other merchant-provided CRM information.

Merchants are responsible for ensuring that their collection and use of CRM information complies with applicable privacy, consumer and communication laws.

7. Communications and Messaging

ShopSynq may provide or integrate communication tools such as:

• email;
• SMS;
• WhatsApp;
• push notifications; and
• other messaging channels.

When these features are used, we may process:

• recipient contact information;
• message content;
• message templates;
• delivery status;
• timestamps;
• responses;
• campaign information; and
• communication preferences.

Merchants are responsible for obtaining any consent required to send marketing or promotional communications.

Third-party communication providers may separately process information according to their own terms and privacy policies.

8. Information From Integrations

If you connect ShopSynq with a third-party service, we may receive information from or transmit information to that service as necessary to provide the integration.

These services may include:

• payment gateways;
• shipping providers;
• Meta/Facebook/Instagram services;
• WhatsApp services;
• marketplaces;
• analytics providers;
• communication providers;
• advertising platforms;
• accounting services; and
• other software platforms.

The exact information exchanged depends on the integration and permissions you authorise.

You can generally disconnect an integration through ShopSynq or the relevant third-party provider where such functionality is available.

Disconnecting an integration does not necessarily require the third party to delete information it previously received.

9. Marketplace and Social Commerce Information

Where ShopSynq provides marketplace, catalogue or social-commerce integrations, we may process information such as:

• product catalogue data;
• product identifiers;
• SKUs;
• inventory;
• prices;
• images;
• catalogue status;
• order information;
• integration identifiers;
• account identifiers;
• access tokens or authorisation credentials; and
• synchronisation information.

Such information is processed to provide the integration requested by the merchant.

Third-party marketplace and social platforms remain responsible for their own processing activities.

10. Technical and Usage Information

When you access ShopSynq, we may automatically collect technical information such as:

• IP address;
• browser type;
• device type;
• operating system;
• application version;
• pages or features accessed;
• timestamps;
• referring pages;
• approximate location derived from IP address;
• session information;
• error information;
• performance information; and
• security logs.

We use this information to operate, secure, troubleshoot and improve ShopSynq.

11. Cookies and Similar Technologies

ShopSynq and our service providers may use cookies and similar technologies to:

• maintain login sessions;
• remember preferences;
• secure accounts;
• understand website usage;
• measure performance;
• diagnose errors;
• improve the Services; and
• measure marketing effectiveness where applicable.

Some cookies may be necessary for ShopSynq to function.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies or similar technologies.

You may also control certain cookies through your browser settings.

Disabling necessary cookies may affect ShopSynq functionality.

12. Information From Sales and Support Interactions

If you:

• request a demo;
• submit an enquiry;
• contact sales;
• contact customer support;
• participate in onboarding; or
• communicate with ShopSynq,

we may collect information including:

• name;
• business information;
• contact details;
• enquiry details;
• support messages;
• call information;
• troubleshooting information; and
• feedback.

Where calls or communications are recorded, we will handle such recordings in accordance with applicable law and relevant notice or consent requirements.

13. How We Use Personal Information

We may use personal information to:

Provide ShopSynq

Including to:

• create and maintain accounts;
• operate online stores;
• process orders;
• provide billing/POS functionality;
• manage products and inventory;
• provide CRM functionality;
• provide reports and analytics;
• enable integrations; and
• provide other requested features.

Manage Our Customer Relationship

Including to:

• process subscriptions;
• maintain billing records;
• respond to enquiries;
• provide customer support;
• provide onboarding;
• communicate service information; and
• manage renewals.

Secure ShopSynq

Including to:

• authenticate users;
• detect suspicious activity;
• prevent fraud;
• protect accounts;
• investigate security incidents;
• enforce our Terms; and
• maintain system integrity.

Improve ShopSynq

Including to:

• analyse feature usage;
• troubleshoot errors;
• understand product performance;
• develop new functionality;
• improve user experience; and
• optimise our infrastructure.

Communicate With You

Including to send:

• service notifications;
• account notices;
• security alerts;
• subscription reminders;
• support responses;
• product announcements; and
• marketing communications where permitted.

Meet Legal Obligations

Including to:

• maintain legally required records;
• respond to lawful requests;
• resolve disputes;
• prevent misuse;
• enforce agreements; and
• comply with applicable laws.

14. AI-Powered Features and Data

ShopSynq may use artificial intelligence or machine-learning technologies to provide features such as:

• business summaries;
• sales insights;
• inventory recommendations;
• customer insights;
• suggested follow-ups;
• campaign suggestions;
• business alerts;
• content suggestions; and
• other automated assistance.

To provide these features, relevant business or account information may be processed by ShopSynq systems or authorised technology providers.

We aim to limit the information provided to AI systems to what is reasonably necessary for the requested functionality.

Where third-party AI providers are used, information may be processed according to contractual arrangements with those providers and applicable privacy requirements.

AI-generated outputs may be inaccurate and should be reviewed before being relied upon.

ShopSynq will not intentionally use a merchant's confidential customer information to train publicly available AI models unless appropriate authorisation and legal basis exist.

15. How We Share Information

ShopSynq does not sell personal information as a standalone commercial product.

We may share information in the circumstances described below.

Service Providers

We may use service providers for functions such as:

• cloud hosting;
• databases;
• infrastructure;
• payment processing;
• communications;
• email delivery;
• analytics;
• customer support;
• security;
• monitoring;
• AI services; and
• software development or operations.

These providers may process information only as necessary to provide their services, subject to applicable contractual and legal requirements.

Merchant-Selected Integrations

Where a merchant enables an integration, relevant information may be shared with the selected third party.

Legal Requirements

We may disclose information where reasonably necessary to:

• comply with applicable law;
• respond to valid legal processes;
• protect ShopSynq's legal rights;
• investigate fraud or security incidents;
• protect users or third parties; or
• respond to lawful government requests.

Business Transactions

If Shopsynq Software LLP is involved in a merger, acquisition, restructuring, financing, sale of assets or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

16. International Data Processing

ShopSynq may use cloud infrastructure and technology providers that process information in India or other countries.

As a result, personal information may be processed or stored outside the location where it was originally collected.

Where required, we will take reasonable steps to ensure that cross-border processing is conducted in accordance with applicable data-protection requirements.

17. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• provide ShopSynq;
• maintain business and transaction records;
• comply with legal obligations;
• resolve disputes;
• prevent fraud;
• maintain security;
• enforce agreements; and
• maintain necessary backups.

Retention periods may vary depending on the type of information and the purpose for which it is processed.

Information processed on behalf of merchants may also be retained according to the merchant's instructions, our contractual obligations and applicable law.

Backup copies may remain for a limited period after information is removed from active systems.

18. Data Security

We use reasonable administrative, technical and organisational safeguards designed to protect information against:

• unauthorised access;
• unauthorised disclosure;
• loss;
• misuse;
• alteration; and
• destruction.

Security measures may include, where appropriate:

• authentication controls;
• access restrictions;
• role-based permissions;
• encryption;
• secure communication protocols;
• logging;
• monitoring;
• backups; and
• infrastructure security measures.

However, no online system or method of electronic storage can guarantee absolute security.

You are also responsible for protecting your account credentials and controlling access granted to your ShopSynq account.

19. Data Breaches

If we become aware of a personal-data breach affecting information for which ShopSynq has relevant legal responsibilities, we will investigate and take reasonable steps to contain and address the incident.

Where required by applicable law, we will provide notifications to affected individuals and/or appropriate authorities.

Where ShopSynq processes information on behalf of a merchant, we may notify the relevant merchant so that the merchant can fulfil its own obligations.

20. Your Privacy Rights

Depending on applicable law and the circumstances of processing, you may have rights relating to your personal information.

These may include rights to:

• request information about how your personal information is processed;
• access personal information associated with you;
• request correction of inaccurate or incomplete information;
• request erasure where applicable;
• withdraw consent where processing is based on consent;
• raise a grievance concerning our handling of personal information; and
• exercise other rights available under applicable law.

Some rights may be subject to legal exceptions, identity verification or record-retention obligations.

21. Requests Concerning a Merchant's Store

If you are a customer of a business using ShopSynq and your request relates to information collected by that merchant, you should normally contact the merchant directly.

For example, requests concerning:

• your order history;
• merchant marketing messages;
• customer profile;
• loyalty information;
• merchant CRM information; or
• deletion of information held by the merchant

should generally be directed to the merchant operating the relevant store.

ShopSynq will reasonably assist merchants in responding to applicable privacy requests where required.

22. Consent and Withdrawal

Where we rely on your consent to process personal information, you may withdraw that consent using the available account controls or by contacting us.

Withdrawal of consent does not affect processing that was lawful before the consent was withdrawn.

Certain information may still need to be retained or processed where required for legal obligations, security, fraud prevention, contractual administration or other lawful purposes.

Withdrawing consent required for an essential ShopSynq feature may prevent us from continuing to provide that feature.

23. Marketing Communications

ShopSynq may send promotional communications about our products, features or offers where permitted.

You may opt out of promotional communications using an unsubscribe mechanism where provided or by contacting us.

Even after opting out of marketing communications, you may continue to receive necessary transactional or service-related communications, such as:

• security alerts;
• account notifications;
• billing notices;
• subscription information; and
• important service updates.

Merchants using ShopSynq's marketing tools are independently responsible for ensuring that their communications comply with applicable consent and communication requirements.

24. Children's Privacy

ShopSynq is intended for businesses and persons legally capable of entering into commercial agreements.

ShopSynq merchant accounts are not intended to be created by children.

Merchants whose products or services involve children are responsible for ensuring that their use of ShopSynq complies with applicable requirements concerning children's personal information.

If we become aware that personal information relating to a child has been collected or processed in circumstances that violate applicable law, we will take appropriate steps.

25. Third-Party Websites

ShopSynq may contain links to websites, applications or services operated by third parties.

We do not control the privacy practices of those third parties.

Their handling of personal information is governed by their own privacy policies.

We encourage you to review the applicable privacy policy before providing personal information to a third-party service.

26. Merchant Privacy Responsibilities

Merchants using ShopSynq are responsible for maintaining their own privacy practices appropriate to their businesses.

Depending on their activities and applicable law, merchants may need to provide customers with their own privacy policy explaining:

• what customer information they collect;
• why they collect it;
• how they use it;
• who they share it with;
• how long they retain it;
• how customers may exercise privacy rights; and
• how customers may contact them.

ShopSynq's Privacy Policy does not replace a merchant's own privacy policy where the merchant is legally required to provide one.

27. Legal Compliance

ShopSynq handles personal information in accordance with applicable Indian law, including applicable requirements under India's data-protection and information-technology framework.

As privacy laws, rules and implementation requirements evolve, we may update our practices and this Privacy Policy accordingly.

28. Grievances and Privacy Requests

If you have a privacy question, request or grievance relating to ShopSynq's processing of personal information, you may contact:

Shopsynq Software LLP
Email: sales@shopsynq.com

Registered Office:
19, North Vinayagapuram,
Saravanampatti, Coimbatore,
Tamil Nadu, India – 641035

Please include sufficient information for us to understand and verify your request.

We will review privacy requests and grievances and respond in accordance with applicable requirements.

Where your request concerns information controlled by a ShopSynq merchant, we may direct you to the relevant merchant or coordinate with that merchant where appropriate.

29. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to ShopSynq;
• new features or integrations;
• changes to our technology providers;
• changes in our data-processing practices; or
• changes in applicable law.

The latest version will be published on the ShopSynq website with its "Last Updated" date.

Where a change materially affects how we process personal information, we will take reasonable steps to provide appropriate notice where required.

30. Contact Us

For questions about this Privacy Policy or ShopSynq's privacy practices, contact:

Shopsynq Software LLP
LLPIN: ADB-3806

Registered Office:
19, North Vinayagapuram,
Saravanampatti, Coimbatore,
Tamil Nadu, India – 641035

Email: sales@shopsynq.com